Out of the Box! gestalten

Brand Experiences between Pop-Up and Flagship

Audi A8 Dealer Meeting Barcelona 2010
(...) As a branding effort, the Audi A8 dealers and importers launch was about more than logos and boasting. Munich based Schmidhuber turned the area around Barcelona's Raventos winery into an Audi "brandscape." (...)

Audi AreA1 Barcelona 2010
(...) Roadshow AreAl was envisioned as a mobile and modular architecture in which to introduce the Al automobile to Europe. Starting on the pier in Barcelona, the Munich based architectural team translated the message of the new design- young, urban, and high quality-into a detailed spatial experience. (...)