INA International New Architecture April 2012

The Agora, the central square of the Frankfurt Trade Fair, set the stage for Audi's very first appearance at the Frankfurt Motor Show 2011 with separate, freestanding building - the Audi Ring.

At the heart of the 100-meter long, 70-meter wide, and 12-meter high trade show pavilion is an integrated driving track, where up to nine vehicles can move simultaneously on two levels - visible also from the outside via elongated openings in the facade. The trade show presentation was developed by brand architects Schmidhuber + Partner (concept and architecture) in cooperation with the brand agency KMS TEAM (communications and media content). The spatial concept and staging convey dynamism, innovation, and premium value: movement and progression are discernible from every point of the building. The architecture is characterized by flowing forms, curved lines, and surprising transitions, incorporating facade contours.(...)