HAPPENING DESIGN FOR EVENTS, FRAME, BIRKHÄUSER

OLYMPIC RENDEZVOUS @ SAMSUNG TURIN, ITALY

Go for Gold
The Korean firm of Samsung Electronics is in the premiere league of global players in its sector and, since 1997, has been a 'worldwide partner' of the Olympic Games in the field of wireless communication equipment. The sponsorship, which has covered several editions of the Olympic Games, provides both financial and material support to these international events. In exchange, the Italian National Olympic Committee made available the picturesque Piazza Solferino, a square in the centre of Turin, for the sponsors to establish a base for two weeks during the Winter Games of 2006. Samsung's pavilion, which is specially designed for each venue, has an obvious name: Olympic Rendezvous @ Samsung or OR@S. After four Games in a row, the site became a permanent address, weIl established among the Olympic community and users of the worldwide web. The Munich-based company Schmidhuber + Kaindl designed and realized the OR@S pavilion for the Summer Games of 2004, held in Athens. Both in Athens and Turin, the designers made formal use of the company's oval logo and interpreted it spatiaIly. (...)