FRAME - Powerhop 5, New Retail Design

"The Audi Ultra Store is intended to serve several purposes: it is a brand immersion, a pop-up shop - Audi's forst - contained in a box, an illustrauin of how the automobile manufacturer innovates to unite lightweight construction processes with efficiency and design. The minimal interior of the space, designed by the Munich-based Schmidhuber architecture office, includes a seemingly featherweight sculpture reminiscent of vastly-scaled-up mash.(...)"

FRAME - Powerhop 5
New Retail Design

Audi Ultra Store
S.100-101
Frame Publishers
www.frameweb.com