Exhibition Design, choisgallery

A roof landscape as design element and formal language: Three linear roofing strips that tilt upwords structure the trade-fair stond into three sections, namely Saddle Stones, Roofing Tiles, and Roofing Systems. At the same time, they form a frame around the catering and meeting areas and house the requisite infrastructure. The roofing strips present the Client: Monier GmbH, Oberursel clarity of vision and an intelligent visitor guidance concept, as well as space for top-grade product presentation. Visitors proceed at eave level - familiar setting for probably the largest target group, roofers. A hovering 'brand roof' brings all the sections together and defines the stand's outer edges.