Brand Spaces - Gestalten

This expressive building served as the location for Audi's appearance at the Frankfurt Motor Show in 2011. The heart of the impressive trade show pavilion incorporates a two-level driving track that can accommodate up to nine vehicles at a time. The spatial concept and staging convey dynamism and innovation. ensuring that the Audi themes of movement and progression are discemible from every point in the building.(...)

Brand Spaces
Branded Architecture and the Future of Retail Design
Edited by Robert Klanten, Sven Ehmann, and Sofia Borgers
Audi Ring-Audi Brand Presentation lAA 2011, Seite 26/27, 30/31
Text and preface by Sofia Borgers

Published by Gestalten, Berlin 2013
ISBN 978-3-89955-477-g