Audi - Cross-Over-Event Kopenhagen 2012
With a temporary public exhibition on the brand core "Vorsprung durch Technik", Audi gives insights into a sustainable mobility of the future. The "Audi Sphere", a spectacular structure made up of three interconnected walk-in globes, leaves a strong mark on the Christiansborg Slotsplads square right in the historical center of Copenhagen.
walk-in exhibit
The spheres are textile, air-filled shapes made of a light PVC membrane, embodying the theme of lightweight construction and serving as a walk-in exhibit at the same time.
To get inside the silver sphere, the visitor first steps onto a raised platform. This elevation not only forms an urban square in itself, but also perfectly integrates the three spheres into the surroundings, as no event platform disturbs the space below, allowing it to remain completely open. Each sphere is encircled by an oblique red "meridian" emphasizing the light and elegant design.
Concept and architecture:
SCHMIDHUBER, München
Concept and communication:
KMS BLACKSPACE, München
Interaction:
KOLLISION, Aarhus DK
Photographer:
Andreas Keller, Altdorf
